PGA TOUR’S SOCIAL-MEDIA STANDINGS There’s no doubt which players lead the PGA Tour from year to year. Tournaments and money standings do the deciding. An- other interesting way to gauge which play-
ters trending in a positive direction is to look at their
social-media numbers. The folks at HookIt analyzed
every PGA Tour pro’s account to determine who
gained the most clout after the 2014-’ 15 season. Here
are the most interesting findings: ( 1) Despite being
sidelined for half of the year’s majors with an injury,
Rory McIlroy led the PGA Tour—by a wide margin—
in social interactions. McIlroy had 5. 9 million likes,
comments, retweets or shares across his social-media
channels. Rickie Fowler was second with 2. 5 million.
When it comes to followers, Tiger Woods is still king,
counting nearly 8. 3 million followers to his name.
Rory is second at 4. 3 million. After his banner year,
Danny Lee picked up the highest percentage of new
followers—seeing 485 percent growth. Now that’s ma-
jor clout. —Stephen Hennessey
Social science: A different way to measure a tour pro’s success in a given year? Social clout.