Jordan Spieth caused some golf fans at the Barclays to scratch their heads after he switched from his Titleist AP2 714 irons to the company’s latest offering, the AP2 716 and then missed the cut at Plainfield Country Club.
Although Spieth didn’t enjoy an immediate benefit in his game,
new equipment usually provides a mental boost to players. Much
like the kid who’s sure he’ll run faster in new sneakers, golfers seek
a bit of magic in new equipment. About a decade ago, Debbie Crews,
an LPGA member with a Ph.D. in psychology, conducted a study of
10 women professionals, specifically targeting the newness effect.
Crews found that brain activity went up in 26 of 32 measurements
when one of her subjects was given a new putter to try. In short, the
brain gets excited when given a new toy to play with. The down-side? The effect tends to be short-lived. In her putter test, Crews
noted the results were virtually always better on the first 10 putts
than on the second 10 with a new putter. —E. Michael Johnson
THIS WEEK’S EQUIPMENT TIP
back to his
old irons at