Developed originally to help extreme- sports athletes find sponsors, Hookit is a new service that tracks the pres- ence athletes have on Twitter, Facebook and Instagram. Recently, it followed social activity at the British Open, where the biggest winners
seemed to be the losers, including one guy who didn’t
even play. Jordan Spieth increased his social followers by nearly 40,000 during the week in St. Andrews,
and Justin Rose ranked first among those in the field
with nearly 43,000 total social interactions. But the
top social player was the absent Rory McIlroy. Laid up
with his ankle injury, McIlroy still had more than
143,000 interactions, the biggest being his post on
playing the Old Course on his EA Sports video game.
By comparison, even though he took home the claret
jug, Zach Johnson managed barely 1,000 interactions
for the week. —Mike Stachura
HOOKIT.COM MEDIA RANKING Couch surfing:
Stuck at home,
than any player
at the Open.