A s the market for golf balls and golf-ball tech- nology becomes increasingly nuanced (dif- ferent brands, constructions and models for different swing speeds), you’d think consumers would be looking to golf-ball fitting to ease the confusion. But the most recent survey of avid golfers by Golf Data-tech suggests a slight waning in consumer interest. According to the study of serious golfers ( 16 or more rounds a year),
the percentage of golfers who believe it’s important to get
custom-fit for a golf ball dropped for the first time in two
years. Those who said ball-fitting was important or very important fell to 73 percent, down from 79 percent last summer.
The percentage of single-digit players fell from 84 last summer to 77 this spring, and those with handicaps above 20 experienced the same decline (68 to 59). —Mike Stachura