PGA TOUR LINKS UP WITH EZLINKS The PGA Tour is getting into the tee- time-reservation business through a new partnership with EZLinks, one of the leading online golf-course booking platforms (via its website,
teeoff.com). As part of the deal, EZLinks will use the
tour’s marketing resources to help grow its customer
base. The tour, as part owners of the site, will convert its
TPC-network facilities to the teeoff.com platform using
EZLinks’ software, which allows courses to make their
tee sheets accessible through their websites. This has
added more high-profile courses to EZLinks’ portfo-
lio. The website works like other top course-booking
sites: Golfers can search for tee times based on loca-
tion and the time of day you’re looking to play.
Make a deal: Similar to other tee-time systems, Teeoff.com offers discounts to golfers.