EVER DRIVE BY a hospital billboard advertising the current emergency-room wait time? Doesn’t make you want to break a leg, but it’s an effective way to boast about a staff’s efficiency. Consulting firms Pellucid Corp. and 1-2-1 Marketing are now encouraging their golf-course clients to follow suit. As
groups make the turn, a ranger can alert the course’s website via cellphone. Arrowhead Golf Club
in Akron, N.Y., updates about 30 times a day with messages like 9 Hole Turn Time: 1 Hr 42 Min as
of 10:41 a.m. “It’s a nice way to differentiate ourselves from the competition,” says Jason Tomei,
Arrowhead’s general manager. “Plus, it pushes our rangers to not get lazy.” Jim Jamis, director of golf at Cardinal Hill Golf Course in Liberty, Mo., is seeing more same-day bookings. “We
have great pace of play because of our layout, and this is a way to let people know.” —Max Adler
us look bad.
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