GOLF DIGEST TV
JOHN WARD BECAME PRESIDENT of Adams Golf last year—when TaylorMade-adidas Golf bought the company. The former vice president of U.S. sales at TaylorMade has big
goals for the Adams brand, with plans to grow sales “not
incrementally but exponentially,” he told Stina Sternberg
on Golf Digest TV. In this excerpt from their interview,
Ward discusses his strategy for making that happen. Two
keys: organizational changes to help better serve customers, and a big increase in the company’s tour presence.
Among the names recently joining its roster—a group that
already includes Aaron Baddeley, Tom Watson and Yani
Tseng—are Robert Garrigus and Jeff Overton.